Student In Understanding Role Of The Eventsâ€Myassignmenthelp.Com

Question: Discuss About The Student In Understanding Role Of The Events? Answer: Introduction This paper aims to analyze the skills of a student in understanding the role of the events and the attractions which exist within the Tourism and the Hospitality Industry. Clearly, events are `mainly the motivators of the Tourism and the Hospitality industry. The influence and the roles of the outlined events are well documented and aim to increase the competitiveness of any tourist destination (Mok, Sparks and Kadampully, 2013, pp 25). Therefore, events management seems to be a rapidly growing profession since the tourists forms the prospective market for any industry in the Tourist and Hospitality sector (Masterman, 2014, pp 42). This paper, therefore, aims to explore the 1886 Melbourne Cup event. The event is well described, the analysis of the event are well explored including the stakeholders of the event. Type of Event, the Dimension, and its Associated Attractions To begin with the event description, the 1886 Melbourne Cup event is an example of a hallmark event. A hallmark event refers to a type of event in which the community is provided with a chance to ensure the prominence of the tourism sale is secured (Saayman, 2012, pp 40). At the same time, through a hallmark event, the regional and the international prominence are as well acquired with the environmental and social costs which are significant. This event has a dimension and also associated with various attractions. The dimension of the Melbourne Cup is that it is viewed as a prestigious event which is held annually and it involves a Thoroughbred horse race (Gustavo, 2013, pp 13). The individuals above three years had an opportunity to participate in the race and usually organized by the Victoria Racing Club in Melbourne on the racecourse of Flemington. It was first conducted in 1886; hence this paper addresses the 1886 Melbourne Cup which continues to be held every year. The associate d attractions of the event are that the foreigners have the chance to participate and compete hence a change of low-profile is achieved to the Wikimedia Commons which are often associated with the event (Buhalis and Crotts, 2013, pp 142). This implies that through the events scale and size, several numbers of visitors, as well as the media coverage, are attracted hence economic benefits and revenue are generated. Brief Analysis of the Events Categorization In providing a brief analysis of the events categorization factors, it is clear that the Melbourne Cup takes the form of a sporting event, although it is associated with the Australias social and cultural practices (Brotherton, 2012, pp 181). It is located at the Flemington Racecourse in Melbourne Australia. It covers 3200 meters or 2 miles which can be considered as the size of the event. The tickets of the event vary depending on if an individual is an adult or a student. Every handicap should have a minimum weight 50 Kg. In the budget considerations, it is clear that the Melbourne Cup costs over $1 billion (Connell, Page and Meyer, 2015, pp 11). It is also important to note that the event is well patronized and falls third after rugby league and AFL (Hansen,2016, pp 80). This is because three-quarters of the employees spend at least three to four hours celebrating the event. Statistically, 25% of full-time employees take part in the Melbourne Cup celebration. According to surveys, most of the employees engage in the celebration and only 8 % of workers fail to take part for various reasons (Quinn, 2013, pp 37). The participants of the Melbourne Cup were accepted in a large number in the past. However, about twenty-four beginners were limited from participating in the event for safety reasons. In the year 1890, the biggest field which was ever raced had thirty-nine participants. Stakeholders The Melbourne Cup had various stakeholders. To begin with, there was the World Sailing committee which was recognized by the Australian Olympic Committee. Notably, the Australian Sailing which is present in eight states was also a stakeholder of the event (Getz and Page, 2016, pp 66). The Victorian State Government helped in funding for the event. The Land Rover was recognized as a presenting partner and it attracted various visitors and the sailors who wished to experience and enjoy the event. Other event partners included the Line 7 who serves as the partners in official clothing for the staff, officials, and volunteers during the event (Sigala, Christou and Gretzel, 2012, pp 101). The Carter Grange came on the board among the sponsors and catered for the luxurious and innovative designs which are found on the website for the Melbourne Cup (Mallen and Adams, 2017, pp 72). There also existed the media partners who were viewed as stakeholders as well. For instance, the partner groups were popular due to the strong clients, the media rapport, the significant customer services, their results, and the professional approaches in which they embraced to enhance effective communication during the event. Conclusion In ending, the Melbourne Cup is identified as a significant event in the Tourism and Hospitality industry as outlined in this paper. The winner of the event was issued a gold-watch as an award and also a cash purse for the following two years. The first trophy was given out in 1865. Therefore, the paper gives a brief overview concerning the event by exploring the form, location and also the size, the considerations in the events budget as well as the total number of the participants of the event. Clearly, it has several sponsors and stakeholders who ensured the event was successful. References Masterman, G., 2014.Strategic sports event management. Routledge. Saayman, M. ed., 2012.Introduction to Sports Tourism and Event Management, An. AFRICAN SUN MeDIA. Quinn, B., 2013.Key concepts in event management. Sage. Getz, D. and Page, S.J., 2016.Event studies: Theory, research and policy for planned events. Routledge. Mallen, C. and Adams, L.J. eds., 2017.Event management in sport, recreation and tourism: theoretical and practical dimensions. Taylor Francis. Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to seasonality.Tourism Management,46, pp.283-298. Sigala, M., Christou, E. and Gretzel, U. eds., 2012.Social media in travel, tourism and hospitality: Theory, practice and cases. Ashgate Publishing, Ltd.. Buhalis, D. and Crotts, J., 2013.Global alliances in tourism and hospitality management. Routledge. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Gustavo, N., 2013. Marketing management trends in tourism and hospitality industry: Facing the 21st century environment.International Journal of Marketing Studies,5(3), p.13. Brotherton, B. ed., 2012.International Hospitality Industry. Routledge. Hansen, C., 2016. Melbourne Cup carnival marquees.Artichoke, (54), p.80.